Client: New Museum
NEW INC at Red Bull Studios
Brief: Graphics, visual language and signage for a week long event at Red Bull Studios
Production baseline: a set of 8 – 10 postcards in full color, double-sided print
How do design a visual language that is distinguished enough on its own, but also links to the museum / New INC?
Type exploration stayed very close to Neographik: bold, grotesk and with a lot of foreground area, but went in a slightly punchier, and less safe direction.
Typeface chosen was Trim, by Letters from Sweden
Keeping with New INC ethos – the visual language highlighted the members individuality, while drawing value from the juxtaposition of their talents.
Each member had a color assigned to them through programmatically analyzing their site. The color was paired with a vector graphic.
Thank you to NEW INC, the New Museum and Red Bull Studios.